Diadora was founded by Marcello Danieli in 1948 and focused on professional mountaineering shoes following the growing demand for professional equipment for mountaineers in the Italian Alps.
Marcello has invested considerable time and effort and developed a product of exceptional quality that has gained increasing popularity in the Alps and throughout the Italian market.
The origin of the brand name Diadora is from the Latin expression "Dia-Dora" which means brotherhood of success, reciprocity, teamwork and fair and respectful competition.
Following the success Diadora also began producing ski equipment, shoes and overalls. In the 1970s, the company began producing the products that became most identified with it: running shoes, sportswear, tennis equipment and more.
In the 1970s, Diadora began to develop the relationship with celebrities in Italian and world football and sports - which placed it at the forefront of the global, European and American markets.
Naturally Diadora has also started operating in other industries such as cycling, basketball, volleyball, car racing, boxing and has even acquired companies in the field of athletics.
Diadora officially sponsors senior football clubs and many national teams and is now considered one of the world's leading companies in the production of sportswear and shoes and advanced sports equipment